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Fashion incubator, King's Road London / Elival

African, Moroccan and Indian interiors inspired this organic installation. Throughout the ground floor, raw materials such as timber and bamboo combined with textured plastered surfaces, form the backdrop for the displays. The large circular element inspired by African dye pits in which fabrics are dyed before being sold, here becomes a seating area for trying on shoes. Luxurious furniture and rich, earthy fabrics provide another dimension to the retail environment.

The basement provides an altogether cooler atmosphere for displaying shoes and accessories.